Who We Are
Atlas Strategy Group provides extensive strategic services to not-for-profits, small businesses, corporations and political campaigns across a range of practices including coalition-building, strategic consulting, fundraising and communications.
Meet Gregg Keller
Gregg Keller is widely regarded as one of the preeminent public affairs professionals in the country. Before founding Atlas Strategy Group, Keller helped lead two national public policy organizations, directed a national coalitions program for a presidential campaign and managed a nationally-watched U.S. Senate campaign.
Keller has served as Executive Director of the American Conservative Union (ACU), America’s oldest and largest grassroots conservative organization. ACU is the leading entity in providing conservative positions on issues to Congress, administration officials, state governments, the media, political candidates and the public. ACU also hosts CPAC – the Conservative Political Action Conference, the nation’s largest gathering of conservatives annually.
As National Executive Director, Keller organized multiple national CPAC events as well as five regional CPACs, in: Chicago, Denver, Orlando, St. Louis and Tampa. Keller personally raised millions of dollars, growing revenue to ACU by 500% and expanded ACU’s programs from 2 to over 20. He also traveled coast-to-coast, visiting dozens of state capitols to personally deliver the results of ACU’s coveted State Legislative Ratings to state lawmakers across the country, cultivating a national network for ACU.
Previously, Keller served as the National Executive Director of the Faith & Freedom Coalition (FFC). Founded by Ralph Reed, FFC is one of the country’s largest social conservative public policy organizations, with more than 700,000 members and affiliates in 30 states. In 2010 FFC helped turnout the largest electoral participation by social conservative voters ever seen in a non-Presidential election. Under Keller’s leadership, FFC executed 58.8 million voter contacts to social conservative households in 2010, educating and turning out their voters in 24 states and 111 races. Keller also served as chief spokesman for a high-stakes ballot initiative for public education that commanded a $15 million budget and achieved a resounding double-digit victory. As the primary on-the-record spokesperson for the campaign, Keller participated in hundreds of TV, radio and print interviews including an hour-long head-to-head debate on the issue sponsored by National Public Radio in St. Louis.
In 2008, Keller served as National Coalitions Director on Mitt Romney’s presidential campaign where he managed outreach to the conservative community, and oversaw all coalition outreach in 21 states. In 2006, Keller was Campaign Manager on the U.S. Senate campaign of Sen. Jim Talent.
During the 2004 election cycle, Keller was Missouri Coalitions and Communications Director for Bush-Cheney 2004 and managed the legal and Election Day Operations efforts for Bush-Cheney in New Hampshire. Keller also served on Sen. Talent’s 2002 U.S. Senate campaign and held positions in the Senator’s official U.S. Senate office.
Keller is a member of the Board of Directors of the Show-Me Institute, Missouri’s premier free market public policy institution. He is a former Board Member of the Missouri Humanities Council, appointed by Governor Matt Blunt, and a Volunteer Faculty Member at the Leadership Institute, where he travels the country to train conservative candidates for office and designs curriculum. He is an active member of Central Presbyterian Church in St. Louis.
A Missouri native, Gregg married his high school sweetheart, Lorie, his wife of 15 years. They have three children: Bobby, Eleanor and Elizabeth.